According to statistics coming from Interbrand company Apple is the mos valuable brand in 2013. We all know that technology with the brand of a bitten apple is highly valued by customers worldwide and this report just confirmed that. Putting Apple on top of the list. Until now Coca Cola company was number one, for an amazing 13 years. They are now number 3 behind Google who is number two on the list.
“Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 — Apple,” official Interbrand report.
Apple brand is worth $98.3 billion, which is an increase of 28% from last year. Google's value increased by 34%. Following them in the top 10 are Coca Cola (+2%), IBM (+4%), Microsoft (+3%), General Electric (+7%), McDonald's (+5%), Samsung (+20%), Intel (-5%) i Toyota (+17%).
Biggest reason for this Apple success is the iPhone lineup witch continues to break records in sales and is known worldwide. But there are other Apple products that cant be ignored like iPad, iTunes witch has more than 50 billion downloads and iMac who's sales results are increasing year by year.
The official report at right here.
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