Smartphones are everywhere, probably everyone has one. There are a lot of different manufacturers, whole bunch of different hardware specifications. But only three operating systems that really matter. So how do they stand on the global market.
First one is Android, the absolute king. Leader in all the countries the research was done in and not only that, there market share is increasing. This operating system is getting a lot of criticism lately but according to the statistics it's on almost every phone.
Second on the list is iOS from Apple. There market share is on the opposite trajectory then Android from Google. Platform is loosing ground almost in every country. Some say this is expected, they only have one smartphone per year, they can't hold that much of the market with only that.
And of course third on the list is Windows Phone from Microsoft. This has been a hit and miss quarter for them. In some countries they are improving in some they are falling, globally there just about the same as they where.
Three IT giants battling over the smartphone market, probably the most importante one there is at the moment. Lot of innovations and new devices are coming for all platforms, so it's needless to say that things will remain very interesting in the years to come.
Source kantarworldpanel.
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