Amazon, everybody has heard about this company, you can buy anything from a to z on their sites, at least that's what their logo says. Their profits are increasing over time so they are looking to expand their business to other areas. Seems logical but lets just see about that.
One of the things Amazon is looking to expand is smartphones and tablets. Sure, this is a growing market, lots of money to be made her but also a lot of competition. They have the money so why not go for it. Amazon smarthone named Fire went on sale in June this year. Company made a hole lot of buzz about this phone, calling it even the "iPhone killer", why do people always use Apple gadgets for comparison.
Anyway since launch not much has been heard from Amazon about their smartphone, tho company will not give any sale results but there are other ways to find out those numbers. Apparently you can find out how many phones are getting ad impressions, and in those figures things look bad for Amazon. According to Chitaka there are only 35 thousand Fire phones in use in North America. This makes 0,015% of the American market.
No wonder Amazon refuses to give any official numbers, this is definitely not something a huge company like them wants to brag about. Sure this is their first phone and things might get better, but right now the "iPhone Killer" is taking a beating on the market.
Another news from Amazon is that recently they bought Twitch.TV for $970 million. We told you they have money but what the hell is Twitch and why is it worth that much money.
Twitch was founded in 2011 and it allows people to watch other people play video games. Yes that is a thing these days and a very popular thing. There have been rumors that YouTube was looking to buy this company but the deal was never finalized. This is what Amazon chief executive Jeff Bezos had to say about this: "Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month. We look forward to learning from them and helping them move even faster to build new services for the gaming community,"
So whats next for Amazon, well your guess is as good as any, because it looks like they are spending money and looking to expand into just about anything. What will stick and what will fail, let's just wait and see.
Source bbc.
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