Surface Pro 3 world wide

Surface Pro 3 is an amazing device, in almost every review by any tech website it was praised. So let's get that out of the way. But Microsoft should be aware that in today's market that is not enough.

So far Surface Pro 3 was available in only three countries, United States, Japan and Canada. Now it is available in 25 more markets Australia, Austria, Belgium, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Korea, Luxembourg, Malaysia, the Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand and the United Kingdom. That's a total of 28 markets, it's not bad but it's not good enough either.

First of all 28 countries is not the whole world. There are other huge markets that are not included, nor is Microsoft saying when or even if ever the Surface Pro 3 is going to be launched in those countries. If we were talking about some other company they would get a pass for not including all the markets, but Microsoft doesn't. They are an IT giant, one of the largest companies in the world, if they can't hit all the markets then who can. And besides don't they already include practically the entire world in their software business, why not also do that with hardware.

Secondly devices are shipping to slow. OK, they are new to shipping out devices, it takes practice and time to do it right. That's all good, but when you have a great device like Surface Pro 3 you need to get it available for people right away. Otherwise you are giving the competition time to breathe and that is never a good thing.

With this launch Microsoft has reduced the price for the Surface Pro 2 and the device is now somewhere between $100 and $200 cheaper. Surface Pro 2 is still a good device, so this could be a viable option for some costumers. Also an opportunity for Microsoft to get rith of the stocked devices that are not selling the way they expected.

Source Microsoft.

Surface Pro 3 in 25 more countries

Latest tablet or hybrid or water you want to call it, Microsoft calls it Surface Pro3, is going to be on sale in 25 more countries by August 28. Device has been in pre-order for same time in these countries that include China, UK and most of Europe. Still to slow for the company that wants to sell hardware world wide, devices should be on the market sooner, and in a lot more countries.

Surface Pro 3 has been for sale in just a few countries, but it did receive all around god reviews. And what's more important people that bought the device are happy and usually have only positive things to say about the experience of using Surface Pro 3.  OK, they been some keyboard issues but nothing major that would ruin the experience. Even the sales are better then with the previous models but that hasn't been officially confirmed.

However there is also a lot of bad news for the Surface department. Poor Microsoft just can't get it going as far as making profit goes. So far since Surface launched in 2012, the companies losses mount up to 1.7 billion dollars. Sure Microsoft had to invest a lot of money in production cost, they just started making hardware so you cant expect immediate results.

People at Microsoft understend that the market is very competitive and you have to sacrifice if you want to make it. Microsoft is no stranger to initial loss of money on their new project, Bing has been losing money for years and even Xbox was in losses all until Xbox 360 started to make actual profit in the gaming department.

How Steve Nadella will react to these numbers is still unknown, as he said the company will focus on services not so much on hardware. We hope that the Surface line doesn't get canceled or soled, because it is really a great product.

Source computerworld.